(Re)-Invent your business model with the Odyssey 3.14 approach


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This course gives you access to Odyssey 3.14 - an original approach developed to help you invent or reinvent a business model.
This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has been shown to be very effective.
It is taught to top executives, entrepreneurs, and HEC students.
You will learn about the concept and tools that combine innovation and strategy.

Starting with the 3 pillars that make up the core business model, this approach recommends 14 directions to consider in order to invent or reinvent the business model.
Whether you are a graduate student, an executive or an entrepreneur, you will learn from examples and from your peers how to challenge your views in order to be innovative and come up with new ideas.
Odyssey 3.14 is the result of over ten years of research, consulting and teaching. Over 100 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model.

At the end of the course, you will be able to :
• Define what a business model is and how it relates to other the tools and frameworks in strategy
• Understand the 3 components of the business model and how they are linked
• Remember the 14 directions in which to explore and imagine a new business model
• Understand the Odyssey 3.14 global approach, which means being able to apply this approach to any industry



Introduction to business model innovation

Welcome to Odyssey 3.14! This introductory module aims at familiarizing you with innovation and business models. It will also give you an overview of the course and of your assignments.


The 3 components of a business model

This module describes in details the 3 components of the business model, which is the basis for the Odyssey 3.14 approach


14 directions: 7 directions on the value proposition side

This module explores the 7 directions on the value proposition side of the business model. Those are the 7 first directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples.


It's your turn to apply the Odyssey 3.14 approach!

During this module, you will have to imagine an new, innovative business model by applying the Odyssey 3.14 approach. Creativity is key, both in coming up with the new model and in your presentation to your peer participants!


Laurence Lehmann-Ortega

Affiliate Professor of Economics and International Affairs

Hélène Musikas

Affiliate Professor

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